L.A. Care Wins Best Multicultural Ad Campaign

Thursday, October 25, 2018

Judges call the campaign "uplifting"

LOS ANGELES — L.A. Care Health Plan, the largest publicly-operated health plan in the country, is proud to announce that its 2018 Elevating Healthcare brand campaign won the Best Multicultural Campaign award from MM&M, previously known as Medical Marketing & Media.  

The judges for MM&M called the campaign "uplifting," saying "creative use of angel wings helped position the brand as a guardian of health during a time of uncertainty about the Affordable Care Act and subsidy funding."


image of an L.A. Care poster with a mariachi trumpet player   image of an L.A. Care posted with a Latina


L.A. Care's mission is to provide access to health care for low-income and other vulnerable communities in Los Angeles County. This brand awareness campaign aimed to communicate our commitment to the diverse populations we serve.

--John Baackes
CEO, L.A. Care 

L.A. Care and its marketing agency, Maricich Health, were among five finalists in the running for the award, tying with Pfizer and J. Walter Thompson for the top award given in this category this year. The team went beyond language translation to ensure the campaign brought to life the meaning, spirit, and essence of L.A. Care which prioritizes quality health care, access and inclusion — elevating health care "For All of L.A."


About L.A. Care Health Plan

L.A. Care Health Plan serves more than 2.2 million members in Los Angeles County, making it the largest publicly-operated health plan in the country. L.A. Care offers four health coverage plans including Medi-CalL.A. Care Covered™L.A. Care Cal MediConnect Plan and the PASC-SEIU Homecare Workers Health Care Plan, all dedicated to being accountable and responsive to members. As a public entity, L.A. Care’s mission is to provide access to quality health care for L.A. County's vulnerable and low-income communities, and to support the safety net required  to achieve that purpose. L.A. Care prioritizes quality, access and inclusion, elevating health care for all of L.A. County. For more information, visit lacare.org or follow us on TwitterFacebookLinkedIn, and Instagram.



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Penny Griego Media Relations Specialist
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